Giving Back Is Beautiful
At Mālie, we believe the essence of real beauty comes from within — and part of that beauty comes from helping others.
We are all one ’ohana in our community; giving back is an important part of caring for each other and our ‘āina. Mālie has been dedicated to 20 years of donations in our beautiful home, Hawai’i. This mindset inspires our #GivingBackIsBeautiful campaign, in which we donate to charitable causes close to our hearts.
Since the start of 2017, Mālie has donated more than $90,000 of campaign profits to a diverse range of organizations. The core values of #GivingBackIsBeautiful are environmental preservation, poverty, and helping the children of Hawai’i.
Product Collaboration with The Friends of ‘Iolani Palace
Ongoing Now!
• Total Donated So Far: $17,538
A National Historic Landmark, built in 1882 by King Kalākaua, ‘Iolani Palace was the political and social home of Hawai’i’s last reigning monarchs and served as the official royal residence of the Kingdom until the overthrow of the monarchy in 1893.
As stewards of the Palace since 1966, The Friends of ‘Iolani Palace organization is dedicated to preserving, restoring, protecting, sharing, and celebrating the culture and history of the Palace and its grounds for the benefit of native Hawaiians, the people of Hawai’i, and the world.
In honor of King Kalākaua, and coinciding with the anniversary of the start of his reign 150 years ago (1874), Mālie is honored to partner with The Friends of ‘Iolani Palace to offer two products that pay tribute to the fragrance noted to be treasured by our King — the native maile vine. During Kalākaua's 1881 trip around the world, the King traveled with bottles of maile cologne, carrying with him a sense of the fresh, fragrant mountains of home.
Fans of ‘Iolani Palace are given opportunity to give back through their purchase by shopping Mālie's ‘Iolani Palace Maile Collection, where 100% of the proceeds are donated to The Friends of ‘Iolani Palace!
• Total Donated: $14,921
Built on the footprint of Hawaiian ancestors, Limahuli Garden & Preserve is located on the north shore of Kaua'i in one of the most biodiverse valleys in the Islands. Home to dozens of endangered plants and birds found nowhere else on earth, Limahuli Garden & Preserve highlights native and culturally significant species in an authentic Hawaiian landscape. The Garden is a pu'uhonua (place of refuge) for an ecological system that honors the connection between nature and humanity, where indigenous traditions live in the 21st Century. Limahuli adapts ancestral resource management practices to address contemporary conservation challenges and restore health, function, and resilience to the valley.
Once abundant across the Hawaiian Islands, with deep cultural roots in our forests and communities, one our island's key, cherished species, ʻŌhiʻa, are sadly under attack, threatened by Rapid ‘Ōhi‘a Death or ROD, a fungus that attacks and kills. ʻŌhiʻa play a vital role in maintaining forest health, safeguarding valuable resources, nurturing diverse plant life, and providing a haven for unique native fauna and Limahuli Garden & Preserve is dedicated to the mission of saving these beloved trees.
Mālie offers a unique way to give a meaningful gift that will have a lasting impact on ʻŌhiʻa and all that they sustain through shopping our ‘Ōhi‘a Lehua Collection (available only during the winter holiday season) where 10% of all sales from this collection have been donated to Limahuli Garden & Preserve to save and perpetuate our treasured ‘ʻŌhiʻa. (In 2023 we also donated to our wonderful partners at the Kaua’i Invasive Species Committee.)
We've been developing a partnership and continued friendship with the Garden through various donation drives, contributing a portion of all sales for a period of time. In 2018 severe flooding hit the North Shore of Kaua’i and closed the highway that leads to Limahuli Garden & Preserve. During this time, they were hard at work making improvements to impacted areas and rebuilding for 21st-century resilience. None of this could have been possible without the support of the surrounding community who have all shared this period of healing and rebound together. Limahuli remains a place of resilience for generations to come.
• Total Donated: $25,200
On August 8th, 2023, devastating wildfires hit three towns on the island of Maui; Kula, Kīhei and Lāhainā . Amongst the three, the most devastating occurred in Historic Lāhainā where hundreds of structures were damaged or destroyed resulting in families, businesses, and communities losing everything overnight.
Many homes on Maui are multigenerational households, common given Hawai'i’s housing crisis. The disaster left thousands of residents displaced. The destruction caused by these fires is truly heartbreaking. It is going to be a long road for the people affected and our vision extends beyond the immediate recovery. We want to invest in helping to rebuild homes.
Habitat for Humanity Maui stands with the community and is committed to supporting those affected by the disaster. This contribution will go directly to help rebuild homes for those who lost everything in the devastating fires.
Kōke’e Resource Conservation Program
• Total Donated: $8,343 + A Decade Long Percentage of Sales*.
The Kōke‘e Resource Conservation Program (KRCP) works to protect Kōke'e's native ecosystems, natural resources and biodiversity while conducting essential invasive plant removal.
Hawai'i has 33% of all endangered species in the U.S. yet receives only 5% of federal funding allotted for their protection. KRCP leverages funding with volunteers from around the world and since 1998, KRCP has removed 13.1 million weeds from over 12,300 acres with the help of over 32,000 volunteers.
KRCP engages the public with service learning projects that connect all ages to nature by working on the ground in Kaua'i's magnificent but fragile native forest.
Mālie is passionately committed to protecting Kaua'i's Kōke'e Rainforest and the thousands of species of precious life within. *Starting in 2007, for over a decade Mālie proudly donated a percentage of all sales from our Kōke'e Collection to the KRCP.
• Total Donated: $3,250
The ‘Ōhi‘a Legacy Initiative’s mission is to spread awareness about the ecological and cultural importance of native Hawaiian plants and forests by establishing the 'Ōhi'a tree as a common feature in urban, residential and public areas of Hawai'i.
"This all started with a desire to have todays children grow up seeing 'ōhi'a trees not only in the mountains, but everywhere, as they once were."
The ‘Ōhi‘a Legacy Initiative actively grows and shares new trees and Mālie supported this effort during the initial launch of our special edition ‘Ōhi‘a Lehua Holiday packaging where a portion of sales were donated.
Re-use Hawaii
• Total Donated: $3,000
A local non-profit organization, Re-Use Hawai'i reduces waste and provides the community with affordable building resources. Did you know that more than one third of O’ahu’s solid waste comes from debris produced by demolition activity? Re-use Hawai’i diverts waste from the landfill through their deconstruction & redistribution services. Deconstruction is a sustainable alternative to demolition where they hand-disassemble buildings to reclaim materials that would otherwise end up in the landfill. By reclaiming these materials, they're reducing greenhouse gas emissions along the supply chain, offering our community local and affordable resources, and building a more vibrant future for our keiki.
Hawaii Food Bank & Feeding America
• Total Donated: $4,075
During COVID-19, Hawai’i Foodbank faced the unprecedented challenge of providing food for people affected by the pandemic while continuing to meet the nutritional needs of those who were already struggling with hunger. The people of Hawai’i are one ‘ohana, Hawai’i Food Bank provided food so that no one in our family goes hungry.
• Total Donated: $2,557
Hale ‘Ōpio Kaua‘i is dedicated to improving young people’s quality of life, enhancing a sense of belonging, increasing self-awareness, and strengthening ‘ohana through residential and community programs.
Hale `Opio Kaua`i is committed to our community and actively participates by taking leadership roles to help bring training, education, and resources to benefit the youth and families. They provide programs such as: Therapeutic Foster Homes, Emergency Shelter Services, Kaua’i Teen Court, Family Group Conferencing, Victim Impact Classes, Independent Living, First Jobs Academy, School Connections, Positive Action, Street Smart, Teen Dating Violence Prevention, Making Proud Choices and Truancy Prevention and Intervention.
• Total Donated: $5,000
The Junior League of Honolulu is an organization of women whose mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.
• Total Donated: $6,300
A community-based organization rooted in the core value of aloha ‘aina (love and connection to the land), Malama Kaua'i focuses on advocating, educating, and driving action towards a sustainable Kaua’i while fostering a strong sense of community. Malama Kaua'i cares for the island's children, economy, society, and future.
In 2018, Kaua'i was recovering from devastating floods and Malama Kaua’i was a true savior in providing an immense amount of relief while spreading awareness.
Sustainable Coastlines Hawai’i
• Total Donation: $791
Sustainable Coastlines Hawai'i inspires local communities to care for their coastlines through fun, hands-on beach cleanups. They also coordinate educational programs, a voluntourism program, waste diversion services, public awareness campaigns, and help others run their own beach cleanups.
Their cleanups are meant to leave participants awakened to the results of society's overconsumption of plastic and commercially fished seafood. They aim to inspire better consumer behavior that uses less plastic and support local fisheries.
They've removed over 300,000 lbs of debris from Hawai'i's coastlines with the help of over 19,000 volunteers! In addition to cleanups, they also have an extremely effective Education Program that reaches approximately 10,000 students annually.
• Total Donated: $767
Supporting innovative grassroots programs that empower women and girls throughout Hawai'i.
Women’s Fund of Hawai’i helps the most vulnerable women and girls realize their potential, promotes women’s financial security and girls’ leadership, addresses the factors that stand in the way of women’s success, and builds on the gifts, strengths and assets of women and girls and promotes their well-being. They are dedicated to improving the lives of women and girls statewide.
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